Voylla to focus on tier 2 & 3 cities to expand retail footprint

Fashion jewellery brand Voylla is looking to expand its retail footprint across the country with a focus on tier 2 & 3 cities during the current financial year.

As part of its ongoing expansion plan, Voylla launched its flagship store at Esplande Mall in Bhubaneswar, Orissa. The company is looking to double its retail presence to 500 stores by the end of the next fiscal year.

The brand has also launched its new wedding and festive collection to cash in on the ongoing wedding season and expects strong sales over the next few months. On the back of its retail expansion, the company is eyeing revenue of around Rs 300 crore by the financial year 2020.

Commenting on the expansion plan, Vishwas Shringi CEO of Voylla in a statement said: “We have opened our store in Bhubaneswar. With the second store here, we are spreading across the country in this financial year. As a leader in the fashion jewelry segment, we aim to cater to the aspiring audience in tier 1, 2 and 3 cities.”

Voylla retails from both offline and online channels. The brand has more than 250 stores across India and claims that it gets over 1.5 million hits per month on its online platform.

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