The brand has always influenced the lifestyle of people who wear it through bold and never-shy designs that reflect Diesel’s assertive nature and unique voice. Kick starting the Holiday 2019 campaign, Diesel now announces millennial heartthrob and rising Bollywood star – Aditya Roy Kapoor, as its latest celebrity ambassador for watches.
Talking about the association, Aditya Roy Kapoor said, “Diesel is not just a brand, it’s an attitude. It creates designs that are bound to make a statement. In line with the brand’s DNA “For Successful Living,” – their watches and the new range of smart watches focus on individuality and self-expression. I’m really excited to associate with Diesel watches and look forward to accentuating the brand’s energy and fearless style that is aligned with mine.”
By bringing Aditya Roy Kapoor on-board, this collaboration will aim to further amplify the brand’s proficiency in creating distinctive timepieces that take inspiration from military, denim and rock and roll.