Stella McCartney Creates New Vegan Adidas Stan Smiths: ‘This Is The Future’

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001 and is under a 50/50 partnership with Kering until 2019. Stella’s approach to design emphasizes sharp tailoring, natural confidence with a naturally sexy attitude. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing.

Stella McCartney and Stan Smith celebrate the launch of Stella #stansmith, the first vegan leather edition of the iconic adidas Stan Smith. The launch at the recently opened 23 Old Bond Street Stella McCartney store during London Fashion Week, follows in the designer’s long-term collaboration with adidas.

Stella McCartney commissioned 6 artists to customize 23 limited edition vegan sneakers including the Loop and the Eclypse styles. The sneakers will be available exclusively at 23 Old Bond Street from the 17th of September and proceeds from the sales will be benefit charities chosen by each artist.

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