Redefining sustainability by promoting the ‘less is more’ philosophy, Niti Singhal’s label Twee in One launched a new collection at NYFW 2019. Best Known for convertible clothing, the Indian brand, Twee In One By Niti Singhal has showcased and launched their exclusive “There Is No Planet B” collection at New York Fashion Week, 2019.
The concept of this collection was to convey the idea of mindful usage of fabrics & colours. Fabrics used in this collection were crepes, satins & wrinkled polyesters. Printed by the Colorjet Group, they used sublimation technique, 40% lesser than the amount of water that is otherwise used in the process. Twee in One’s sole reason was to eliminate wastage of fabrics & colors to create convertible masterpieces that won’t harm the environment and stands out in the fashion industry.
“With power comes great responsibility, but we as humans often tend to forget it, which is
somewhere affecting the planet”, says Niti Singhal. The craze for fast fashion has brought down the re-usability of garments and hence, fashion has become the second-largest pollutant on the planet. The show was a success and the crowd was taken aback by seeing outfits change forms on the runway.