Real Talk- Anvita Shrama: In conversation with Anvita Sharma, founder and creative head of Two Point Two Studio, a genderless brand which breaks the societal guidelines. Having showcased her designs at Lakme fashion week and now adorning her unique design aesthetics on A-list bollywood stars, the two season old brand is one to watch out for.
1)At what point did you hit eureka and decide to become a Fashion Designer?
Being a Fashion Designer has been my childhood dream. I remember my friends pretending to be buyers when we were in 9th grade coming to my atelier and taking part in some make believe purchases from my brand. Even though it took me 4 years of struggling in Economics and Finance to reach here but finally 1.2 years back, it turned into reality.
2)Where do you get your daily inspiration from, what inspires you?
I have been blessed to have had the opportunity of living in four different countries surrounded by such diverse cultures and people. Every day I used to come across something new and unknown. These day to day experiences were and still are a crucial part of my inspirations.
3)What is and how important is your brand identity/USP, at a time where competition is at its peak?
I always wanted to have a genderless brand. Having shopped at multiple occasions from the menswear section myself, I never supported the societal gender categorization that exists and I always used to question the technical differences in regards to this categorization in clothing. This led to the formation of Two Point Two. Having clothes represent one’s personal style and identity and not their race, gender, size or any such societal guidelines is what Two Point Two stands for. Just being two seasons old, I try and always will try to get something new to the table in comparison to the last season. I prefer to compete with my older creations than anyone else. Having said that, it would give me immense joy to see more genderless brands rising up in the Indian fashion scene to facilitate this revolution supporting freedom of individuality which has already started.
4)When did sales enter your business module?
In the first two seasons, our focus was more on getting the concept and story of the brand out. Having accomplished that, now our target is on the business and sales part of it.
5)What advise can you give in terms of funding your business to aspiring designer?
Often, artists (including me) tend to focus too much on the creative aspect and too less on the wearability aspect of clothing. Having the commercial aspect sorted is one way to go about it which would lead to a longer sustenance of the brand and would self-fund it in the initial years of its existence.
6)What was/is your biggest struggle as a fashion business?
Balancing between the creative and the commercial side of the brand has been the biggest struggle. The eye for editing and knowing when it’s too much experimentation is something which is very important. As a designer, sometimes I get carried away losing sight of the comfort and wearability aspect of clothing.
7) How important do you think is the business aspect of fashion?
10 out of 10