Everyone has a story to tell, a gripping narrative that boggles the mind. And then there are things that need no words – they simply speak for themselves. With its sheer simplicity, The Narration and their vividly colorful collection is a story in itself. A fresh take on women’s western wear, The Narration focuses on minuscule details, various hues, and quality. Meticulous attention to detail, a unique blend of colors and patterns, its chic modernism is what sets The Narration a class apart. It’s one of a kind interfusion of color blocking and geometric paneling is exclusive and gives the garments a very personal touch.
The Sustainability Project – ‘Waste not, want not’
Specializing in color blocking and geometric paneling in college, founder Namrata Kalani says that is when the inspiration hit – to construct garments that inculcate these techniques, with a more personal touch that is targeted at different age groups. From a master’s specialization to a business strategy, Ms. Kalani has implemented her creative, out of the box thinking to establish The Narration. One of the main ideas behind the label was its focus on sustainability – a tedious process that benefits the environment immensely. By recently undertaking the Sustainability Project, they’ve taken ‘waste not, want not’ to a whole new level. The label made use of remaining fabric pieces from previous collections to create a new range of entirely new products. Honing their signature style, this range consisted of laptop sleeves, scarves, and other innovative products. The Sustainability Project was a result of several weeks of hard work, where every remaining fabric was designed with a great deal of scrutiny.
“Every piece was segregated fabric by fabric, color by color,” expressed Ms. Kalani, describing the rewarding efforts made by her and the team at The Narration. The balance between creative thinking and innovation is truly commendable, as is the sense of social responsibility. While the process can take up quite a chunk of the funds, the rewards from sustaining can truly be beneficial to the label and the environment, too. The Narration’s usage of cloth, with their peculiar designs, patterns, and unique color blocking with geometric paneling sets a tasteful statement, whether it’s casual or meant to be worn at a party. The versatility of the garments with their modern and chic themes gives it a very simple yet expressive look.
Packaging for a cause
Sustaining might not be an easy feat to master while maintaining your style statement, but The Narration has truly conserved the essence of their label while also doing meaningful work. Although sustainability comes with various limitations, the team at The Narration uses every chance to partake in environmentally enriching practices. Instead of utilizing plastic and its other detrimental counterparts, they make use of tissue for packaging. The Narration has set a great example, combining their exceptional skills of design in a manner as creative as this. With the Sustainability Project, the team was able to recycle 80% of their fabric pieces, making an inventory of original pieces that tell a story. Completing a mere half a year since its inception, The Narration has made major strides in fashion, along with their efforts to reduce carbon footprint by indulging in responsible consumption.
Expressing her future plans for The Narration, Namrata Kalani said that they’re aiming at using all their resources to their maximum extent and also hinted at undertaking sustainability projects with their upcoming collections.