At a time where exclusivity seems to be losing its value by the day, Parisian brand and a subsidiary of Louis Vuitton Moet Hennessy, Berluti – has remained glued to its roots where the real value of luxury and exclusivity can be seen in the brand. The heritage brand has been providing exclusive services to its audience such as tattooing on their Venezian leather products all-round the year, to catering to the treatment of worn shoes by their famous Patina treatment, which sets the shoe color firmly and works with the natural creases that develop on the shoes during early wear.
History & Iconic Clientele
Dating back to the 19th century when a young 30-year old Italian brought his creative energy to Paris in order to practice his craft as a master shoemaker. The brand cultivated exceptional savoir-faire in the mastery of form and working with leather and patinas, with extending its clientele to the likes of The Duke of Windsor, Andy Warhol. By 2005 leather goods were introduced and by 2011 a ready-to-wear line was launched. Berluti is known for its expertise in shape, leather patinas, fabric selection and precision of cut which are the signatures of the ideal male wardrobe from head to toe.
Berluti – Indian Presence
The Bequest Group Limited, is the holding company for Indian Retail Partner of well-known Global Retail brands. With a spectrum of brands under their umbrella, The Bequest Group are exclusive Indian distribution partners for the iconic global brand Apple, luxury AV brand Band & Olufsen, British mobile maker, Vertu, classic addictive fragrance House of Creed, French shoes by Berluti, Brunello Cucinelli and many more, having its headquarters in London and Delhi.
Currently having its flagship store in Delhi at the DLF Emporio, Berluti – Exclusively known for men’s shoes and other leather products recently showcased its art of tattooing on the Venezian leather at the Mumbai showcase held at The Soho House.
With this exclusive service, Berluti brings an even more bespoke look to an already-unique shoe.
Celebrating the fusion of art and design, Berluti presented its signature technique of footwear tattoo artistry by Elena Lodi.
The rare tattoo designs based on four themes: a classic bestiary of Insects & Animals, the signs of the Zodiac and the Chinese horoscope, vintage designs with Eagles, and the subtle art of Calligraphy can now be perfected on Berluti’s original and globally renowned Venezia leather. The noblest of all leathers, only Venezia leather sustains the creative audacity of Olga Berluti’s vision of art.
Talking about the event, the only female shoemaker in the world Olga Berluti said, I always wanted to grace leather shoes with the markings of the skin; scars, gashes, branding, piercings. We have already mastered the color technique on the leather from bronze and brown to red and copper, and the dark blue of the Tuaregs. Only one thing was missing, the most obvious and most difficult: tattoos. I tried to tattoo shoes using every possible process, but the designs faded, the colors were lost beneath the patinas, and the tattoos had no “life” in them. However, my technique has evolved over the years and today I am using the exact same methods as tattoo artists, along with inks that work well with leather. I hope Berluti loyalists from across the world admire this new art.”
The design is crafted to meet the modern-day sensibilities of contemporary dandy men. Fire-breathing dragons, fantastic beasts, regal eagles, all the mythical creatures and several other esoteric designs can now be realized on the emblematic Berluti Venezia leather from shoes and handbags to belts and other small leather goods.