B-Town has opened its arms to the new space for the elite that is all the rage this season. With socialites, celebrities and every Google worthy name on the membership list, Soho House Mumbai can pull off a red carpet of its own kind, one that we can all aspire to trot on. Overlooking the sea this club has a wave of desire rippling through the city with everyone wanting in on the chicest venue with the most Instagramable restaurants and suites. But, entry into the second home of every chic artist in the city comes at a price that money can’t buy, turns out the way in is a recommendation from an already existing member or taking the longer route of applications, interviews and a background check, that will eventually seal the deal for you, if you fit with the crowd.
Soho House has the concept of creativity down to the T, and with the opportunity of being able to apply through the means of a membership to become a part of this carefully curated social circle, this club has made it on to the do list of every kind of artist out there, lets take a look at its varied aspirational qualities for each of them below:
The luxury connoisseurs’ ensemble:
With all the A-listers working out in the envy worthy gym that makes even working out seem glamorous, the chic suites and scenic pool side, the private theatre and absolutely Instagramable café to top it all, this is a one stop for all the indulgences the luxury connoisseur could need!
The thriving artists safe space:
Entry into Soho House means keeping bankers, businessmen, private equity holders and builders, all away because this house is a safe space only for the creative, artsy and fashion friendly. The artist at work can put together their new script, song, painting or writing in this bohemian paradise!
The emerging artists gateway to success:
With the right creative crowd all in one place, the artist still struggling to get a Van Gogh moment, can network and be on the road to success in no time! The house offers opportunities that enable collaborations of all kinds to come into play from house parties to art galleries, this space has it all covered.
Asia’s first SOHO House has garnered a creative community like no other in this millennium city. In a chat with Lifestyle Asia, Founder Nick Jones said,
Mumbai is somewhere members have been asking for a House; it’s a city that’s been on our radar for a while,” Implying that this 11 storied building of leisure and work was much awaited by locals and global creatives alike.
With the fashion industry in India expanding at a rapid rate, from an increase in fashion conscious consumers, to newer luxury brands entering Indian markets, The membership club has definitely set a mark for creative professionals in the city, making a strong presence for Indian creatives globally.