Delhi based designer Ridhi Mehra is taking the world of fashion by storm. With her immaculate designs and business background, her eponymous label has seen immense success since its inception. Ridhi Mehra has a unique take on European fine tailoring – with a blend of intricate Indian craftsmanship that brings out a twist in contemporary clothing. Following a minimalist yet effective design philosophy, she works with solid colors accentuated with exquisite floral embroidery. Bringing in western influences to traditional Indian garments, Ridhi Mehra created what would be known as her signature style. The vintage inspired designs along with their skilled artisanship inspire nostalgia, making it what it truly is: timeless. The label is a favorite amongst Bollywood’s elite having been worn by Sonam Kapoor, Kareena Kapoor, Deepika Padukone, Sonakshi Sinha, Alia Bhatt, Priyanka Chopra, Anushka Sharma, Parineeti Chopra, Madhuri Dixit and much more.
The grandeur of a Ridhi Mehra collection is reflected in her first ever flagship store in her hometown, Delhi. With its chic, contemporary & minimalist decor, the store ushers into a new era of the Ridhi Mehra shopping experience. Featuring a neutral color palette of soft grey & beige, juxtaposed with lustrous gold metallic accents, the store decor is inviting & luxurious. In-keeping with the Ridhi Mehra signature, the store also features a stunning mouth-blown glass, floral chandelier, designed by Ridhi in collaboration with The Glass Forest and Mughal-inspired jewel tone furniture. Moreover, plush grey velvet drapes add an ethereal touch. The designer has specifically chosen to launch her store in Delhi as apart from being her hometown and city of operations, it is also one of the best markets in the country. Moreover, The Kila at Seven Style Mile is a fantastic luxury retail address and the perfect spot for her first store.
Basra AW19 Collection
The store will launch her Basra collection. The collection is Ridhi’s take on opulence and refinement, inspired by the beauty of the world-renowned Basra pearls. Exquisite floral and geometric patterns from Islamic art & architecture are re-imagined in delicate detailing with dori work, french knots and a scintillating play of sequins. A textural rhapsody of embroideries & luxe fabrics, with statement bejewelled belts, silk organza drapes & ruffles. Bathed in moonlight, the collection features her signature demi-couture silhouettes of belted anarkalis, jacket sarees & pre-pleated sarees, peplum-lehengas and more, in soothing hues of ivory, champagne beige and crepe pink. The label is a true testament to a unique fusion of contemporary styles with Indian themes. Creating an exclusive Ridhi Mehra shopping experience, the Basra Collection will also launch on digital platforms.