Pepe Jeans announced British pop-star Dua Lipa as its new global brand ambassador. The “One-Kiss” singer is featured in the brand’s new spring 2019 campaign. The collaboration between Pepe Jeans and Dua Lipa is a smart move for the brand as the singer is one of the fastest rising star in the music industry. Apart from the campaign, the brand is also planning to launch further initiatives with the singer in future. Dua Lipa has a vast fan following among the millennials and this will benefit Pepe Jeans to revamp their brand.