Marks & Spencer collaborated with Grey to launch “Rethink” campaign specifically for Indian consumers. The moto behind this spring collection is to invite customers to “Rethink” their wardrobes. The campaign is a series shot in a street style. The brand showcased their spring/summer collection, where bollywood actress Vaani Kapoor and actor Shahid Kapoor were the showstoppers.
The collection features occassion wear with double stripes, pink on pink, animal prints and style up joggers. The brand was launched in 2001 and operates 71 stores across the country.