Nicolas Ghesquière, Louis Vuitton’s Women’s Artistic Director, presented the Louis Vuitton Cruise 2020 collection in New York at the TWA Flight Center ; at John F. Kennedy International airport, designed by architect Eero Saarinen in 1962.
The starting point of a journey, which also constitutes the very foundation of Louis Vuitton, whose history was built on the joy of discovery. At the heart of this sensation of departure, sat The TWA Flight Center, John F. Kennedy airport’s architectural treasure that Eero Saarinen conceived like a vast bird, at the height of public enthusiasm for the Jet Age, when dreams of elsewhere became a tangible reality.
To leave. To come back again.
The 2020 Cruise Collection summarized the exaltation of departure and the comings and goings during which one leaves behind a little bit of oneself and brings much back home. The dialogue between Paris and New York: A long-running conversation that the House began with the trans-Atlantic crossings and continued with this collection, like a stylistic to and fro. There was America’s fascination with French fashion, that exception known as the Couture spirit. In counterpoint, there was the foreigner’s fantasy of the incredible city. The reliefs of legendary buildings transposed as sophisticated prints, clever embroideries and dazzling brocade that described elegant out-of-towners; acid colors recalled the brilliant lights that rose from New York City’s Downtown to Uptown, the Wall Street uniform indulged in poetic transgressions, and shaded silhouettes stirred a Gotham City ambiance. In this sartorial exchange, Louis Vuitton’s most luxurious expression drew on all its resources of savoir-faire, reveling in a mash-up of emotions and stories in the world’s most cinematic city.
I was lucky enough to have landed at the TWA Flight Center in the late Nineties. It was something I could never forget. This place was forgotten for twenty years, and now has come back to life. It’s like a sanctuary that’s been revived, and seeing it enchant anew in a different iteration, as a hotel, is a great pleasure.
It’s about rediscovering of an uncommon place that yet is a part of American heritage.” – Nicolas Ghesquière:
On the runway were prototypes of iconic bags, the basis for reconsidering the digital Canvas of the Future and connected accessories. A world premiere for Louis Vuitton, which is always in search of the fusion of savoir-faire and innovation.
The plants used for the show’s décor would be either donated or turned into compost.