Self- taught celebrity hairstylist Sanky Evrus talks about his journey and his take on the fashion industry. He takes us through his experiences and challenges that he faced as a hairstylist in the highly competitive fashion industry.
When did you decide this is what you want to do, and how did your journey start?
I never thought of being a hair artist. I always wanted to be a designer. My mother has always been my inspiration. She is a beautician and I grew up watching her work and my curiosity later led to became my passion. Years later, I was discovered by my best friend Neelakshi Singh during the college fest. Our friendship saw the evolution of a plus size beauty blog called “plump to pretty” where we would create different looks. She was my muse and I was her hair artist. This was my first step in the industry.
How did you build yourself as a brand? Is it about contacts in the industry, talent, savings, persistence or just pure luck. Feel free to elaborate.
Coming from nowhere, it wasn’t easy for me to build contacts in the industry. Well, to be able to reach here you need a bit of everything but out of all I guess your work speaks a lot for you. Initially, that’s the only strength you have.
What challenges do you face sustaining as a freelancer in today’s highly competitive industry?
Since I never had any formal training, starting a career for me was not at all easy. I did not know how to build a kit or what products and equipments to buy. But then the internet, Social Media platforms, beauty blogs, and magazines came to my rescue. It was a journey or umpteen trials and errors, but, I remained dedicated and persistent. I learned from my mistakes, practiced and now all the hard work has paid.
“Collaborations” seems to be the new term in the freelance industry, what according to you are the pros and cons of collaborating and how should one go about it?
Collaborations are in trend.
Pros: 1. It gives you enough publicity and a brand to be a part of. 2. You get products to use for your trials and errors. 3. The brand reaches to larger audience 4. It increases market size 5. It can increase brand reputation.
Cons: 1 You may not be able to collaborate with the two brands at the same time. 2. The usual financial issue could develop 3. It could create confusion if the number of products increases
Can you share with us an experience from the industry that changed your perspective of it?
I’d always think about how to make contacts in the industry. I also assumed that if people don’t have enough contacts they can’t work in the industry, but I was wrong. My work took me everywhere. This is something that changed my view.
What advice would you like to give to the upcoming talents?
New comers are talented and energetic, and it is easy to get carried away. One should stay focused and never shy away from hard work. Never rule out the scope of learning, as staying updated is the survival strategy in the hair industry.