The grooming industry has seen an enormous hike, especially among the millennial. What drives the consumers to purchase these products is the fact that many brands are using organic ingredients to manufacture their products. Terms like ‘natural’, ‘organic’, ‘botanical’ or ‘free from chemicals’ attracts people to buy these products.
The urge to seek natural, untouched ingredients from these products is leading the trend in beauty and grooming industry. According to Economic Times– “The country’s cosmetics market is expected to register annual growth of 25% touching USD 20 billion by 2025.” Indian cosmetic market is increasing at a rapid speed and due to such high competition, many brands are adopting natural elements in their products. One such newly launched Raw Nature is a next generation grooming brand that ensures to provide safe and pure products.
Committed to producing the purest and highest performing grooming products, to promote a clean and healthier living, Raw Nature has placed itself a notch higher in the quality check radar. The intelligently-curated vegan, cruelty-free brand with high-performance, botanical and safe grooming solutions for men and women, Raw Nature goes beyond just its name – it is a commitment to produce the safest grooming products using natural or derived-from-nature ingredients only.
“Raw Nature was born out of a burning fire and passion to create a grooming brand which is high-performance, 100% vegan, pure, safe and effective. As a brand, we’re not here to judge you but simply to celebrate you. I wanted complete transparency and to be honest in everything we say and do. That unwavering commitment to transparency reflects in our packaging, and in all our communication. We believe that our commitment to safe, botanical ingredients has resulted in superior products,” shares Sangita Desai, Co-Founder, Raw Nature.
The brand follows a rigorous procedure before choosing its products and ingredients. Starting with a purity check, each ingredient is tested to confirm the absence of chemical pesticides, fertilisers and more. Ingredients are synergised to maintain a certain cohesiveness between multiple ingredients coming together to refrain from negative reactions. The brand keeps a check for the potency of the product to ensure if the formula works. A thorough sensitivity test is followed through along with synergising with packaging materials. Eventually, the brand tests its products for stability to keep a look out for formula stability for long periods.
In a time where the consumers are becoming more conscious towards their products, by being transparent to its users with the process of developing its products, Raw Nature has positioned itself a notch higher in the grooming industry in India.