Swedish fashion label H&M will back-out from the traditional catwalk to showcase their Studio collection at the Paris Fashion Week through the “immersive theater format”. H&M will put the series of events to present their spring/summer 2019 collection. The collection is inspired from the “glam explorer” and the event will take place on 11th March,2019. Major fashion influencers and members of the global press will join the retailer’s three-day trip to the desert of Sedona, Arizona.
H&M Chooses “Immersive Threatre” To Showcase Their Studio Collection At The Paris Fashion Week
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