The year 2018 saw a transition in the fashion industry when it came to sustainable fashion. From high street brands to luxury and couture labels, many decided to take a route towards ethical fashion. Not only have the millennial generation impacted the buying behavior, trends and digital media, but also came closest to being an audience that was more aware and conscious when it came to ethical fashion. When consumers itself are becoming more aware of their buying decisions, brands reacted proactively on making their products sustainable, with labels either banning the use of fur, to textile companies focusing on eco-friendly clothing to help reduce carbon emissions.
Delhi based menswear designer Gaurav Khanijo focused on sustainable clothing for his latest collection named ‘Earth Emancipation’. The collection displayed a blend of natural fabrics such as linen and khadi, wool and silk, which were manufactured ethically in handlooms by cluster weavers. The collection was developed by combining printing with thread work, complemented with label’s classic menswear tailoring techniques. Added to the flavor of the collection were its simple yet dramatic relaxed silhouettes that were surprisingly interspersed with conspicuous textures in form of threadwork inspired by abstract flora and fauna designs. Functional and durable, the collection quietly nurtures the nature while adding a new dimension to the contemporary dressing. Launched last week at the exclusive menswear boutique Curato in Mumbai, the collection celebrated the state of nature.
Talking about the collection, designer Gaurav Khanijo said, “We have tried to emulate this energy with a mix of different techniques keeping our main focus on using natural fibers and practicing sustainable manufacturing techniques. I believe that’s the only way we could progress further. My urge from this collection is to call for slow down and disconnect continually. Alike the label ethos, this collection focuses on slow and sustainable consumption while providing the intense fashion experience to the wearer.”
The designer collaborated with a familiar face, actor Jim Sarbh for the recent collection. From the inspiration for the collection to the muse, the brand emphasized deeply towards eco-friendly clothing.
Adding further about his muse Jim Sarbh, he said, “He is someone who is not bound by gender, rules, borders and ethnicity. He is an earth patriot, who creates his own rules but is rooted in community. He is the face of this new generation of multifaceted dynamic people who are made up of the collage of their experiences. His persona serves as an inspiration as well as shapes the way we look at our consumer. I simply couldn’t have imagined this collection without him.”
With the year having ended with brands voicing their urge for a better fashion landscape in India, 2019 will definitely be a year to watch out for in terms of sustainable fashion.