A growing force
A prêt clothing brand launched only in 2015 has seen a powerful growth in its short existence. From working amongst Indian clothing brands to being showcased at Paris Fashion Week, Tisharth has seen hangers and racks from all over the world. The brand’s worldwide recognition is owed to its international silhouettes, which Shivani says is the USP of her products. Along with their internationally inspired silhouettes, Tisharth’s designs are very feminine and fluid, making comfort and affordability its core aspects. The brand’s aim and mission is to provide women with sharp and edgy designs, the kind of clothing that truly captures the essence of its wearer.
Shivani Jain’s futuristic designs with feminine frames really speak to the modern woman. The entire concept of Tisharth – a brand that was created out of sheer passion and love for clothing is based around incorporating style with current trends . The subtle nuances that characterize a Tisharth garment is the focus on their very internationally inspired silhouettes. In a very short span of time since its inception, Tisharth has made itself globally recognizable, participating in New York Fashion Week. Their collection ‘Circle of Life’, that saw its dazzling debut at Paris Fashion Week was crafted by using even the tiniest bits of scraps and garments that constitute ‘waste’.
With the use of state of the art machinery to bring the designer’s pristine vision to life, Tisharth has established an esteemed international presence, a feat only few newer labels are able to achieve. The label’s worldwide presence, its globally garnered support is owed to the very essence of its being – the famous international silhouettes. Their in house production has given the brand a very distinct look, their garments distinguishable in a crowd. With the embroidery being unique to Tisharth, a name that is growing increasingly popular in Haute Couture, Tisharth has become a prominent name with remarkable progress. With the launch of two collections every year, Tisharth focuses on each collection having a distinct story to tell, with each garment having its own personality.
This brand, relatively new and quite favored by the industry, has also attracted a wide international consumer because of its domination of virtual media space through platforms like Instagram and Facebook. Featured among influential names in fashion journalism, Tisharth has been featured in magazines like Vogue, Harper’s Bazaar, Cosmopolitan, Elegant to name a few.
The originality of the brand’s design, right from conceptualization to the final fitting of the garment has encouraged various celebrities, both Indian and global, to endorse Tisharth. With its à la mode attitude and undeniable versatility, Tisharth by Shivani aims at garnering full global recognition – and something tells us they’re already halfway there.