SS Homme – Sarah and Sandeep | Story
Founded in 2012 by designer duo Sarah and Sandeep Gonsalves – SS Homme has come a long way to becoming known as the luxury label best known for its new age designs. Upon witnessing a gap in the market in terms of the bespoke service and fit in India, the duo realized that bespoke clothing is essential for the diverse body types of Indian men and decided to do the necessary research and create a label that could directly compete with the quality standards of Savile Row, London. Incepting SS Home – Sarah and Sandeep, the label is committed to new-age designs and geometric identities perfected with bespoke service.
The luxury indo-fusion label recently unveiled its new collection The Isle of Summer earlier this week. Find out the design elements, inspiration, textures and tones that were set to create this unique collection.
Inspiration, Pastels and Tones
The SS collection brings out the flavours of Spring-Summer using matte earthy tones & dusted pastels. The vibe of the collection resonates towards resort wear with hints of textures, solids & patterns paired with tonal accessories. Inspired by colours from islands and archipelagos, bringing together a range of comfortable, classic yet structured apparels ranging from soft-hued suits and blazers to delicate yet fashionable wedding outfits for the modern grooms. Design details like open and overlap fronts, collar and lapel variations and contemporary surface techniques bring freshness to the concept of wedding wear.
Fabrics and Design Elements
Using raw silks and worsted wool as the base helps the embroidery stay well balanced and enhances the overall look of the garments. This occasion wear is made up of cotton and silk fabrics with a blend of fresh colour which makes them ideal for summers. The western wear is a mix of light weight structured suits and blazers with slight tuck and panel details which is ideal for a beach wedding.
The ornamentation is inspired by the textures of sands, floral patterns and outlines which are meticulously translated into embroidery. Impeccable combination of hand and machine embroidery is witnessed like Satin stitch, French knot, a combination of gold zari and tone on tone embroidery.
Bespoke Menswear in India
Talking about the misconceptions of bespoke menswear in the Indian market, Sandeep Gonsalves talks about how it is important for the Indian audiences to be aware of the intricacies of the bespoke process,
“A large number of consumers confuse Made to Measure with Bespoke. Made-to-measure suits are machine cut using standard-sized base patterns and are adjusted to the customer’s measurements. A bespoke suit is handcrafted and the pattern is cut from scratch with multiple fittings offered to the customer during the construction process to achieve the perfect fit. The bespoke process also involves a fabric selection stage where the customer picks out the fabric that they wish to adorn in the form of a suit.”
With a strong knowledge of aesthetic and essence of the nice market in India, SS Homme – Sarah and Sandeep is on its way to strengthening its presence in the given new-age bespoke space, which thoroughly reflects in their latest collection.