Fashion through the ages
Trends come and go, and throughout the course of time, ‘style’ has changed drastically. The evolution of fashion is a response to cultural change, and every decade has its own defining styles, ones that capture the essence of the youth of the time. In a world where trends go as quickly as they come, there is always a certain defining element that really captures the essence of style as we know it. The 60s were defined by miniskirts, while the 90s saw a turn towards chic minimalism. From butterfly accessories to shiny lip gloss and tracksuits, the 2000s were heavily influenced by pop stars. Pop culture has always played a significant role in determining fashion trends, whether it’s Audrey Hepburn in Breakfast at Tiffany’s or Blair Waldorf’s iconic style – which shows how cyclic these ideas are. Athleisure and quirkiness are two themes that dominate today’s fashion palette – a trend that is growing increasingly popular with millennials and gen-z kids.
How MASH got its glory
Curating whacky pieces from all around the globe, MASH has captured what truly determines the iconic millennial style – making a statement that is unique to you. With their carefully curated collection of sourced outfits, Malvika makes it a point to work with all things cool and fun. Giving contemporary clothing a quirky edge, MASH pieces are adorned with animated characters from pop culture and creative patchwork that personify unconventional themes. Studying designing at Raffles in Mumbai, Malvika was inspired to curate cool, fun and statement pieces and thus forayed into her own label, MASH, which is, quite literally a mash-up of her initials. With a masters degree in Luxury Brand Management from Regents University in London, Malvika
was thus equipped with the ability to create and manage a label of her own. The pieces aren’t targeted at a particular niche – rather, the label focuses on creating quirky outfits that aren’t bound by ages. Directed at those who wish to add that extra zest in their clothing, MASH aims at providing their audience with essentials that have a unique twist.
…and how it all blends together
Inspiring and curated with meticulous attention to detail, MASH pieces are a reflection of Malvika’s personal style, who believes that everyone should be comfortable in one’s own skin. Cotton t-shirts, vibrant jumpsuits, and cute dungarees dominate their collection, and their exclusive items are bedazzled with distinct elements. The collection speaks for itself, creating a lasting statement with an offbeat edge.