Fashion Photographer Roshini Kumar –
In conversation with ‘The Unicorn’ Roshini Kumar, a fashion photographer, a creative director, and an art activist. Experimental, Bold and Vibrant her personality rubs off on all her creative work. Here is her take on the industry and working as a freelancer.
1) When did you decide this is what you want to do, and how did your journey start?
My fashion photography started when I was 15 when I started experimenting with my art and found photography. When I saw I could do fashion shoots so effortlessly I knew it was my thing. Along the way, I found art and activism and mixed the two to help addressing things I’m passionate about, or think are absolutely essential or just help others. I think that’s how the title “influencer” was given to me.
2) How did you build yourself as a brand? Is it about contacts in the industry, talent, savings, persistence or just pure luck. Feel free to elaborate.
Through putting out my work, not giving up and always creating & pushing myself. But the first step is putting out your work there and believing in yourself. Making contacts always helps but I think it’s important to find the kind of people you want to associate with and not just target everyone which comes from deciding what kind of work you wish to do and what is your end goal.
3) What challenges do you face sustaining as a freelancer in today’s highly competitive industry?
Biggest and the most important challenge for me would be making money consistently, but I’m sure with persistence and hardwork things will happen. It all depends on what you want to showcase and what is important to you in life. So, since I’m sure of my end goal, I’m continuing to do my work and what I believe in and I’m sure when the time is right everything will happen. When it comes to competition, for me, it’s only my previous self and as per that statement, I see myself growing everyday so I’m extremely proud and satisfied. I do not like comparing and competing with others. We are all very different individuals with different skill sets and life. No two individuals are remotely the same so how does it make sense? I want all of us to make it, not just me.
4) “Collaborations” seems to be the new term in the freelance industry, what according to you are the pros and cons of collaborating and how should one go about it?
Collaborations for creative individuals are huge and I like doing them regularly. But you have to be vigilant and cautious and an ideal collab would be between 2 or more individuals, working on a piece of art for mutual benefits with no payments for anyone and hence cannot use the art for commercial purposes. Based on the agreements made the involvement of each individual is decided. If all decisions are made by 1 individual and others are working on something for them, more responsibility is on him and if it’s everyone equally making the decisions, then the responsibilities are shared. This, however, cannot include brands, magazines or anyone from the industry approaching an artist and asking for collaboration. If it is the other way around it could work. Talking about pro’s, one has freedom of creativity, adds to portfolio, experimentation, increase in knowledge in all areas, financial growth and working with great artists that you might not get the chance to otherwise. On the other hand, collaborations can be misused and artists can be exploited.
5) Can you share with us an experience from the industry that changed your perspective of it?
Honestly, I’m still learning the ways of the industry per say. Let me keep it positive though; one experience was meeting such nice people from the industry, mainly well-known people and brands who I used to admire from afar. It really gives artists the motivation and assurance that there are good people here and that is definitely necessary every now and then.
6) What advice would you like to give to the upcoming talents?
Do not give up. Hard work, consistency, improving your skill and putting your work out will really help and things will happen. Just believe in yourself and your art and soon everyone will be too.