Indian contemporary artist Rasvanthi Reddy talks to us about her take on the art industry.
1. When did you decide this is what you want to do, and how did your journey start?
When I was about 10 years old, I had a fascination for creating something beautiful and aesthetic out of pure junk stuff.
2. How did you build yourself as a brand? Is it about contacts in the industry, talent, savings, persistence or just pure luck. Feel free to elaborate.
I’d like to say talent, but to me, the key ingredient was to be persistent about showcasing my work. Without that, your artwork is only going to pile up in a corner unnoticed for the rest of your life. Putting it out there, despite the criticism, is a huge step in creating a brand. However, Constructive criticism can help you better your brand. On that note, it’s also important to make as many contacts as possible.
3. What challenges do you face sustaining as a freelancer in today’s highly competitive industry?Obscurity can be deadly! It’s a tough work out there, even worse for an artist because art industry is the most manipulative market of all.
4. “Collaborations” seems to be the new term in the freelance industry, what according to you are the pros and cons of collaborating and how should one go about it?
I’ve haven’t done a collaboration yet, because none of the offers I received, seemed like they would help with the advancement of my art. That being said, collaboration is still a great thing, because it could also open you up to a new medium or style or idea that you could incorporate into yours.
5. Can you share with us an experience from the industry that changed your perspective of it?
An art curator once said that my paintings are ‘home decor’ and not art. That’s the moment my perception of art and the art industry changed. I realised art could be anything, a beautifully painted tea pot, to a sculpted water fountain, or even a plated dish. Majority of the Art curators are a joke, because most of them have never created anything, and getting your artworks judged by someone that knows nothing about creation seems like a big failure to me. I don’t think one can ever judge art because you can love eating the best apple in the world, and I could still dislike apples.
6. What advice would you like to give to the upcoming talents?
Persistence and volume! I’d love to emphasise on ‘Volume’ because it gives so much depth to your progress. By creating more work, you learn to refine your skills, get to mould your style and get better.