Budweiser recently launched its first ever streetwear collection BUDXSTREET in collaboration with five Indian designer labels, namely NorBlackNorWhite, Veg Non-Veg, Huemn, Boxout.fm and Hanif Kureshi. The collection consists of hoodies, jackets, skirts, trousers, dresses and shirts. All the collaborations are inspired by the Budweiser’s past campaigns.
AB InBev vice president marketing, Kartikey Sharma commented, “We are thrilled to launch BUDXSTREET in India, which is our platform to engage the rising street culture commnunity in India. The synergies in the ideals and beliefs of the brand and that of the collaborations have enabled the curation of a collection that is not only exclusive but also inspirational and distinct.”
BUDXSTREET launched on 19th January, 2019 is exclusively available on their online store.