Birla Cellulose launched a new eco-friendly Liva fabric, Livaeco. The sustainable fabric was launched in a fashion show with the forest theme. All the garments for the fashion show were designed by Anju Modi, Gaurav Jai Gupta and Wendel Rodrics. Livaeco will be presented at the Spring/Summer’19 and Autumn/Winter’19 seasonal collection with the brand W. The fabric is made with lowest water consumption, lowest greenhouse emission and fastest bio-degradability.
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