All inclusive beauty brands
The world of beauty has seen a major shift in the audiences it caters to, find out all about beauty brands that have grown to indulge a wider yet more fragmented audience
The beauty industry has taken the world of social media by a storm. In the case of beauty brands versus the people, social media has played a pivotal role in bringing to light the importance of diversity and inclusivity. As geographical borders are blurred, ethical and racial differences embraced, beauty brands have had to evolve to adapt to the new globalized world. The world of beauty is no longer restricted to just make up products, fragrance houses and perfumeries too have joined in the movement of artistic and individualistic freedom that encompasses beauty for everyone. From gender neutrality to people of color to transgender individuals to makeup enthusiasts with skin conditions, a wide spectrum of audiences has emerged to which makeup and beauty brands cater to. Let’s take a look below to recognize beauty brands that truly endorse diversity and are taking steps to be all inclusive:
1. AJ Crimson
“I wanted to create a product inclusive of all ethnicities, a product all women could find ownership in and believe in,” is a strong statement the beauty brand makes in favor of ethnic diversity in the context of their products. From foundations to concealers, Aj Crimson offers from well-pigmented foundations to artist kits in shades that match skin colors from a range of racial perspectives.
Make Up Forever represents diversity through not only their products but endorses it through ad campaigns as well. Through their, ‘Blend In, Stand Out’ campaign that brought together several beauty influencers and gurus, including men and women from different ethnicities, the brand launched 40 shades of foundation.
3. Wet N’ Wild
Most often makeup comes as a pivotal entity for individuals with skin conditions that affect their physical appearance. Often overlooked by the beauty industry, Wet N’ Wild designed an unconventional campaign featuring Diandra Forrest, who is dealing with albinism. The ‘Breaking Beauty’ campaign intended to shatter stereotypes about makeup being for only certain types of people, which also included Valentijn De Hingh, a transgender model and Mama Cax, a cancer survivor.
4. Milk Makeup
Gender fluidity has been on the rise in the world of fashion, Milk Makeup became one of the first few beauty brands to recognize gender fluid individuals through campaigns. ‘Blur The Lines’ included collaborations with gender fluid individuals, such as Madeline Vintback and Eddy LeRoy. The campaign aimed at representing freedom through cosmetics and was a successful move by the brand that was warmly welcomed by the audiences.
A cult favorite amongst women of color, the Becca highlighters are pigmented, sought after and immensely popular. A range specifically created for individuals of color, coming in 10 different shades titled Chocolate Geode, the shades include warm and rich goldens’. Becca became a brand with the largest range of highlighters offering highlighters for almost every skin tone out there.
Cultural differences that go beyond the physical appearance are often overlooked in the beauty industry, however Orly took a step towards a certain niche and an untapped market. Creating halal approved and water absorbent nail colors in 6 shades, Orly designed and targeted this collection to Muslim consumers. Making history and setting the inclusivity bar higher, this beauty brand is a first to create a range that specifically caters to Muslim women.
Rihanna blessed the beauty world with a makeup range that is inclusive of just about every color of skin out there. With more than 40 shades of foundations and a range of concealers, Fenty has gone on to become a brand loved by women and men alike. The ad campaigns too display the diversity that the brand stands for, featuring models like Duckie Thot and celebrities like Selena Forrest.
8. Jecca Blac
A one of its kind unisex beauty brand, the founder strongly believes in the notion of inclusivity. Products designed to cover beards and blemish-free skin concealers, Jecca Blac also collaborates with male and female makeup artists for videos, such as Joseph Harwood.
Launching a line of over 40 stick based foundations, Revlon collaborated with Ulta Beauty for a luxury makeup line titled Flesh. The aim of this line was to position Revlon as an all inclusive brand, by offering foundations in cool, neutral, beige and olive undertones. The range of products includes 14 shades of highlighter, 8 blushes and 30 lipstick tones with nudes that are ideal for almost every shade of skin out there.
A niche, artisanal perfumery, this fragrance house endorses inclusivity with genderless perfumes. Creating concepts for fragrances such as ‘Straight To Heaven’ they ensure that females and males are both attracted to their product offerings. It is rare for luxury perfume houses to indulge in unisex perfumes but Le Labo ensures that this niche is exclusive, desirable and a best seller.
11. Cover Girl
Men have broken stereotypes and overcome the stigma that revolves around men and makeup. With a rise in beauty gurus that are male with cult following, with a massive fan following on Youtube, Cover Girl took to James Charles to represent it’s take on all inclusive makeup. Making an iconic revelation by introducing James Charles as the new face of Cover Girl, the brand created a stir in the world of social media. The impeccable timing of James Charles being the talk of the town and beauty brands under the radar, there was much conversation about this collaboration.
Beauty brands have come a long way to curate an industry that carefully becomes more and more sensitive to differences between individuals that although factor in skin deep attributes and qualities inclusive of visual factors, but also extend to include cultural diversity. With multitudes of change in gender orientation, men becoming a prominent part of the beauty industry and diverse cultural beliefs, the beauty industry is constantly rearranging itself to promote, endorse and represent every difference.