Fashion designers who have an eye for traditional and cultural prints give small-town artists a chance to represent local prints to a global audience through their collection. Inspiration from traditional Indian art has come out with some well-crafted clothing lines. There are many leading designers that have based their collection from local Indian handicrafts and local prints curated by the small-town artist.
PICHHWAI- A GLIMPSE BEHIND THE ARTFORM
‘Pichhwai’, an age-old traditional art form which is originated from Nathdwara, Rajasthan and has inspired Anita Dongre’s new special collection of a bridal couture capsule. Pichhwai is known for portraying nature in great detail and this element is revisited in Anita Dongre’s collection. This art form requires precision and the painting is done by hand. Each Pichhwai mirror is meticulously placed on the cloth by the artist.
The ‘Pichhwai’ collection has 15 limited edition pieces, which have been painted by a talented craftsman, each ensemble from the Pichhwai collection is full of minute details and intricacies. The countless efforts taken by the Rajasthani artist in painting different styles of motifs is seen through every piece and narrates a poem that flows seamlessly in the realm of one’s imagination.
Anita stated that, “Two years ago, during my visit to Rajasthan for a shoot, I had an encounter with Lekhraj Ji, while he was painting the walls of City Palace. Intrigued and inspired by the intricacy of his work and his flawless brush strokes, I immediately knew I wanted to give this art another form of life. We chatted about his art and he shared stories of his work being inconsistent. What fuels my creativity today, is not just restricted to design but also about reviving the craft. So, I invited Lekhraj Ji over to our Design Headquarters in Mumbai, and that’s how the Pichhwai Collection came to life”.
Anita Dongre is on her pathway to take over the world one collection at a time. She has created a good bound with her customers and hasn’t lost her Indian roots to adhere to an International audience. In fact, she has a store in New York city’s most historic building in West Broadway called Anita Dongre Grassroots launched in 2017. The designer has always gone back to the Indian state of Rajasthan, a place that is filled with royal heritage for inspiration and comes back to Mumbai with a fresh new motif, pattern and idea for her next collection. This has made her a prominent designer not just Nationally but Internationally as well.
Artistic Inspiration can be attained by traveling to the outskirts of India and inspire designers to create iconic prints, motifs, and patterns that will result in a masterpiece collection. There are also local art festivals which showcase ancient Indian print like: Ellora Ajanta International Festival (Aurangabad), Surajkund Crafts Mela (Haryana) and Taj Mahotsav (Uttar Pradesh) which are taking place this year and can inspire a designer’s artistic flow.
There are many ways designers can bring in a fresh new look by diving deep into the islands of India. India is filled with great diversity and cultural heritage. Each small town will have a different takeaway point and hidden artists like Lekhraj Ji are yet to be found. The only way a designer can bring that out in their collection is by stepping out of their urban atmosphere and going back to their traditional roots. This is the way a collection that has never been seen before will be created and will also draw attention by International consumers.