Re-Invented Sneakers : If you haven’t been living under a rock, then you too must’ve been hit by the fashion functional sneaker craze that has been evolving at a racing pace, over a couple of months. Sneakers are all the rage now, and can’t say we didn’t see it coming. This time around, the beloved white sneakers have been benched, thanks to some not-so-basic 2018 sneaker trends.
The gradual rise in sneaker popularity has tempted luxury brands and popular designers to launch their own versions of these popular sneaker trends, at the same time acutely stepping into the trending business as well as extending their product portfolio. This year’s sneaker trends are majorly about revisiting the 90s, reviving brands and revamping old styles.
Thank the Kardashians and their friends for upping the game of these popularly known ‘ugly’ shoes. A trend that grew out of ‘normcore’, this thick-soled, undeniably comfortable clunky shoe has been massively adopted by celebrities, influencers, editors, models, sneakerheads and also spotted on the runways. The new It shoe for the season, these clunky releases are on the radar of every designer including Stella McCartney, Balenciaga, Calvin Klein and the cult favorite, Archlight trainers from Louis Vuitton. Among one of the least rare moments when you turn towards dad for fashion advice, his shoes are having a gala time across global brands. It’s one of those ‘too good to be true’ moments.
Who doesn’t like a little branding showoff, but what if it’s all over your shoes? This just in, the official logomania has begun. The idea is to have someone look at your shoe and know exactly whom you’re wearing. The latest shoe trend in the market is wearing bold-faced logos plastered or printed on your shoe, right from leather to laces to even the soles. Whether it is Gucci’s Logo-Print Leather Sneakers, Fendi’s Stretch-Knit and Mesh Sneakers or Miu Miu’s Neoprene and Mesh Slip-ons, everyone is trying to cash in on logo branding, to say the very least.
The introduction of sock shoes turned many heads in the fashion industry. It wasn’t just a take on functionality, but a whole new level of comfort. However, like every other bizarre idea, this sneaker style didn’t have a long shelf life until Balenciaga entered the market with its Speed Trainers, and there haven’t been any turnarounds from there. With that, other leading brands such as Fendi and Vetements introduced their own versions of this avant-garde silhouette. It is typically an elastic ankle sock mounted to a sole. Now, no matter how hard you try, socks will never be socks and shoes will never be just shoes.
Laces seemed like a good idea until someone introduced the concept of velcro or slip-ons. A luxe upgrade of the functional slip-ons, these sneakers aren’t quite like the sock boots. These laceless shoes are heavy hitters that are being picked up as a concept by most leading luxury brands and designed in their own iconic way. For instance, Fendi, Givenchy, Prada and Isabel Marant revolutionized these kicks in mesh, suede and neoprene, giving them a life of their own.
Nike Air series
With a massive reboot of its Air sneaker series, Nike returned to dominating street style with a modern upgrade, featuring it in pretty pastel shades and with details such as suede and satin. If you take a good look around the global fashion capitals, you can spot countless influencers and celebrities sporting these classic retro kicks, especially the Nike Air Max 97s, Nike Air Jordan 1 Retro High and the Nike Air Force 1. It is officially ‘wear your sneakers to work’ season!
Slightly retro with a skater vibe, these sneakers feature a high platform in its signature style and thanks to its tan soles; it looks brand new even after months. Enjoying its place as the perfect match of function meets fashion, these sneakers go with pretty much everything in your closet. Rihanna’s Puma x Fenty collection is still enjoying its moment while Adidas and Nike have come up with some neutral choices.
At large, what we fail to acknowledge is how brands are successful in amassing a loyal audience and driving up desirable sales, every single time they tap into the sneaker market or create a new shoe collection. The truest trick of the trade is celebrity x brand collaboration in order to launch limited edition collections. These countable pieces fuel the market with desire and demand, eventually turning them into collectibles.
Thanks to multiple celebrity endorsements and the infused degree of rarity, reissuing of classic editions and collaborations will continue to grow. A staple in every wardrobe, sneakers aren’t going anywhere for those who rock the boat between fashion and functionality.