A personal journey of couture, life and millennial energies
Anamika Khanna is a designer that dwells on the concoction of Indian wear with global influences. From dhoti pants, structured jackets and tailored capes, she is a designer that offers a fashion forward take on Indian textiles. A pioneer in global Indian fashion, she has had a rollercoaster of a year from battling her illness, to being graced by the Designer of the Year Award at Vogue Women Of The Year 2018 and continually enthralling her audiences. At present, with her twins Vishesh Khanna and Viraj Khanna joining the Anamika Khanna conglomerate; brought together AK-OK, a limited edition collection for Spring/Summer ’19 with a modern take and traditional influences, on the millennial mindset.
A unique interpretation of millennial concepts blended seamlessly with artistic silhouettes, Anamika Khanna, the label launched the AK-OK collection recently. An unconventional line that told the personal narrative of the designer and her twin sons that were an integral part of the design process. The concept of AK-OK stemmed from the ‘A-OK’ terminology from NASA, that later converted to AK-OK between the Viraj Khanna and Vishesh Khanna. Khanna explained to Vogue how the term was coined and then turned into a full-fledged collection; “Harnessing the transmission power of the term A-OK and adding personal twist of my initials, A-OK became AK-OK—a code that would travel back and forth between us over 13,000km and four years. Using that mantra as a starting point, I wanted to wear them loud and proud on our clothes”.
Viraj Khanna and Vishesh Khanna were a hands on duo for this SS’19 collection that struck gold with its Instagram launch. Usually a very bridal and feminine couturier, the AK-OK line prominently explored and effectively tapped into the new dynamic of the millennial mindset. The collection is contemporary art that resonates with the youth but is devoid of age barriers. The pieces told a modern day tale of the empowered Indian women through silhouettes that deconstructive, simple and bold. “I really am clear that I don’t want to box this into a particular age group or genre. It’s meant to be made your own, no matter your age, gender, size” the designer told Vogue India in regards to who this collection is for. A collection close to both her home and heart, this couturier has successfully won the fashionable hearts of the youth.