Adidas recently announced its partnership with singer Beyonce on several endeavors, including signature collection of singer’s active-wear brand Ivy Park. The singer will be the creative director for this new brand.
On Thursday, the sportswear brand announced that it would collaborate with Beyonce over several projects. The new brand will include both apparel and footwear. Apart from Beyonce, other renowned stars like Rihana and Selena Gomez have already collaborated with Puma over sneakers and activewear.