For years, considering a career in fashion has been regarded too frivolous or simply a hobby. However, it should be noted that within a decade the Indian Fashion Market is set to be worth the US $96 billion. Proving itself to be a hobby worth pursuing professionally that’s consistently opening up a wide window of opportunities, the fashion industry is certainly a place to be at right now.
Behind The Scene Stars
With aspirational roles like that of a designer, stylist or blogger surfacing as some of the most in-demand career choices to make, it’s also interesting why fashion graduates aren’t seeking newer horizons within the creative sphere?
If it’s the designer’s job to get the clothes from the atelier to the runway, it’s the meticulous agents of trade that act as intermediaries to help get their designs off the models and onto store mannequins. Functions of merchandisers, buyers, PR, store managers, among many more have proven to be vital in keeping designers and brands afloat.
“The idea of attending numerous fashion shows and traveling from city to city chasing clothes is what excited me towards buying in the first place. It’s an extremely diversified role; right from sourcing to product development, it involves a lot of strategic planning. I get to decide what clothes will sell and at what price – for someone who loves fashion and keeping up with trends, it’s an exciting profile.”
…says Neekita Kenkre, Assistant Buyer (Womenswear) at Shoppers Stop.
Sonakshi Gurejja, former Assistant Manager (Visual Merchandising) at MANGO India affirms that her career choice was the wisest decision,
“Visual merchandising was simply a small part of my fashion course that piqued my interest – it played well to my strengths of management combined with my sense of aesthetic. This field was in its nascent stages in India a few years ago, but is now growing in terms of awareness with an expansion of new roles. With more than five years of experience, persistent efforts have helped me grow and set a benchmark for my position,” she said.
As the industry broadens, graphic designers, fashion consultants, business development managers and social media executives are just some of the many available positions listed high in demand among dedicated job-seeking portals.
Proceed To Checkout Opportunities
As per a report released by The Boston Consulting Group (BCG) along with Facebook, of the total Indian fashion market which is at present valued at US $70 billion, the size of online fashion industry currently ranges between $7-9 billion and is further expected to grow four times to $12-14 billion by 2020 accounting for a significant 11-12% share of Indian fashion market.
With enticingly popular concepts like ‘Cash On Delivery’ and ‘Easy EMI’, the Indian E-Commerce platform is all set to become the world’s fastest-growing market. The future shines brightly for those opportunists who haven’t necessarily been schooled formally in fashion, but can now be a part of it through various e-commerce segments.
“With regards to fashion business, the Indian e-commerce market has certainly paved the way – driven by innovative methods of showcasing products and enhanced customer experience, the scope of growing and exploring within this industry is immense. Enhanced by faster deliveries, measured fits and a wide range of products brought right at your doorstep, the scenario is only going to get more convenient,”
… says Rituja Bakshi, Brand Alliances Manager at Wooplr.
What’s In Store For Us?
Earlier this year, the Union Budget 2017-18 provided a renewed impetus to manufacturing by offering relief to a sorely hit textile sector post-demonetisation — with focus on areas like infrastructure, youth skills development, and tax reduction for MSME industrial units, the textile sector is all set to be growth-oriented as it will boost sustainable employment and the quality of startups in the design-led manufacturing sector.
The dawn of a new data-driven technological revolution will add much glory to textile innovation, powered by breakthroughs in 3D printing, wearable tech, advanced biomaterials, and energy storage will soon manifest itself greatly on fashion. With a wide range of functional, aesthetic and biodegradable possibilities on clothes, investing in a future with textile design and material sciences will prove worthy.
While it doesn’t take clairvoyant abilities to predict the bright future fashion beholds, it is quite certain that choosing a career here will definitely be the smartest move.