You’ve started your own business and decided to take social media by storm, posting images away to glory in the hopes of gaining likes that break the heart button and a following that would validate your purpose — a pipe dream for most entrepreneurs but more of a tricky science than imagined. Ahead, we explore five of the most effective practices that would enhance your venture’s online presence and propel it toward socially interactive success.
1. Sell A Story & Not Just Product
Getting personal and, sharing a back-story behind your brand shows real value to your potential customers. It is important for them to understand your brand’s mission and heritage. Even if there isn’t a strong or emotional message attached, there’s always a motive that every company wants to fulfil — the more you share that, the more your customers will be intrigued. If your product or latest collection is inspired, don’t be afraid to express the thought by getting visual with behind-the-scenes outtakes and finding ways to go viral. More often than not, businesses tend to keep pushing their product and that doesn’t usually garner much of a genuine following as much as a more personally connected brand would.
2. Plan Your Content
Work on an event calendar that includes everything relevant to your brand — from festivities, public holidays, wedding or holiday season that would help you stay ahead of the curve and plan your posts accordingly. This also includes keeping track of the most “engaged” time on your platform. For instance, in a recent poll by Later (a free Instagram scheduler) over 50% of social media managers said that evenings from 7-9pm was the best time to post on Instagram. Additionally, getting acquainted with tools like Hootsuite and IFTTT will help you get more organized and efficient.
3. Use The Platform To Its Full Potential
Keep track of the latest updates and features that your chosen platform comes out with and make full use of them. Instagram’s latest additions like the poll feature and themed stickers can help make your posts more interactive. Whereas Pinterest, a highly understated platform, when it comes to social media marketing has redeemed itself as an underdog by rolling out features that help brands connect with influencers in an attempt to promote agile content development, where the likes of Adidas and Essie have already jumped on board.
4. Customer Experience Management
Consumers, most likely millennials are very keen about voicing their reviews and opinions on social media, especially when it’s negative. Social media has made customer experience feedback extremely transparent over the years and people who applaud a brand online for free end up turning their friends into new customers too, but when a negative review makes it to your platform, you must cease that opportunity to listen, create a true dialogue and constantly aim at improving your operations for both, customer kudos or complaints.
Every platform offers you an analytics or metrics report on how your posts are doing. By keeping track of what works in terms of engagements and clicks you’ll know what posts are doing well and which ones aren’t. This is also a great way to figure what kind of a broadcast is worth spending on for promoted posts. Furthermore, an aggregate analytics report could even help you figure out which platform you are doing really well on, and how you can re-direct that traffic towards the others through plug-ins.