Home-grown beauty brand Kama Ayurveda has joined hands with leading online-to-offline gifting platform Gyftr, owned by Vouchagram India Pvt Ltd, to launch e-gift vouchers which will be redeemable at all listed Kama Ayurveda brand outlets across the country and the brand’s e-commerce website.
With its association with Gyftr, Kama Ayurveda is looking to enhance its visibility and strengthen its customer base across India. The partnership is expected to give Kama Ayurveda access to a robust e-gifting ecosystem, with Gyftr also serving as an alternative sales channel for the brand.
Commenting on the association, Arvind Prabhakar co-founder of Vouchagram India Pvt Ltd in a statement said: “Kama Ayurveda has created its unique niche in India’s booming wellness and beauty sector. While the brand has earned the loyalty of India’s discerning beauty consumers since its launch in 2002, our long-term alliance with them will offer them an extensive partner ecosystem of leading online brand catalogs in India. This will further enable Kama Ayurveda to offer its beauty and personal care products to a wider audience base with a significant increase in transactions, thereby accelerating business growth,” he added.
Kama Ayurveda currently has over 40 stores and also sells online through its website and other e-commerce platforms. It plans to open 16 new stores by the end of the current fiscal year.