Forevermark, the diamond brand from De Beers Group, has collaborated with designer Bibhu Mohapatra and PMJ Jewels to launch the ‘Artemis’ collection in the Indian market.
Commenting on the collaboration, Bibhu Mohapatra in a statement said: “Forevermark and I have a long-standing partnership that is backed with commitment and excellence. I am excited to showcase the new designs from the Forevermark Artemis Collection handcrafted by PMJ Jewels, at their flagship store in Hyderabad.”
Designer Bibhu Mohapatra had earlier showcased the Artemis collection at the New York Fashion Week.
The collection was launched at the PMJ Jewels store in Hyderabad. The diamond jewellery collection comprises of 17 pieces that include necklaces, cocktail rings, pendant necklaces, earrings, bracelets, and cuffs.
Dinesh Jain managing director at PMJ Jewels added: “PMJ is proud to partner with the talented fashion designer Bibhu Mohapatra and Forevermark to showcase the stunning new designs from the Artemis Collection at our store.”
Sachin Jain president Forevermark India said: “PMJ and Forevermark have been associated since the past few years. Our partnership has further strengthened through this collaboration with ace designer Bibhu Mohapatra.”
The Artemis collection will be exclusively available PMJ Jewels stores in India and Bibhu Mohapatra’s studio in New York.