Anavila has become known for its linen sarees, which founder Anavila Mishra pioneered with the launch of the brand in 2012. The brand also recently attended an event for the Digital Women’s Awards, which recognized a number of women for their contribution to working towards gender equality.
On December 14, women’s wear brand Anavila will hold a ‘Dress your Busa’ tea party in Mumbai to promote the culture of saree draping, diverse beauty standards, and engage children with the brand.
Anavila will welcome children aged 4 to 10 at its flagship store in Mumbai on December 14, the brand announced on Facebook. The ‘Dress your Busa’ interactive event will teach children, both girls and boys, how to drape a saree using its signature ‘Busa’ doll, which comes in a number of skin tones designed to promote an inclusive definition of beauty.
The brand also recently released a collection of indigo-dyed linen jamdani sarees.
“Just like tying a shoe-lace or braiding hair, draping a sari can be taught easily,” says Anavila. “We want to encourage more and more young minds on the importance of our heritage.”