R Elan, owned by Reliance Industries Limited (RIL) and Anita Dongre have joined hands to launch ‘The Earth Tee’. It is a joint initiative to promote sustainable fashion, on the occasion of World Environment Day (June 5).
The limited edition t-shirt will be presented to various personalities in order to spread awareness on sustainability and conservation.
Commenting on the tie-up Anita said, ”Being sustainable in whatever capacity is the need of the hour and I would like to urge every individual to try and do their bit to conserve, care and live in harmony with the environment”.
RIL is one of the largest recyclers of PET bottles in India, recycling almost 2 billion PET bottles in a year.